Nowadays media in Russia is represented by radio, TV, the Internet and the printed press. (слайд 6)I’d like to introduce you data on popularity of that or this kind of media. (слайд 7)Look at the diagram. As for me, despite the fact that the Internet is widely-spread nowadays, its popularity is only at the second place. TV is the most popular source of information. It depends on such factors as age, social position of responders.And the last issue for today is methods of media influence. (слайд 8)The forgery of facts. It’s a well-known fact that lie in media is very expensive. There are some ways to shut up any kind of information.Manipulative semantics. Here lie achieves people by means of changing the meaning of words and concepts.Stereotyping. This method is used to give people simple explanation of the events.Assertion and repetition. This method helps to inspire some necessary things to the audience.Crushing and urgency. The division of the integral problem into separate pieces – so that the reader or spectator is not able to link them together and comprehend the problem is one of particular and important aspect of simplification.Sensation. This is the event messages, which are given a high importance and uniqueness that focuses on them and the right time is held almost all the attention of the public. It can help to keep silence about important events which the audience should not notice.Summing it up, it’s necessary to state that a huge possibility of active influence of the media on consciousness and behavior of citizens underlines the critical role of the "fourth estate" in modern society. Some mass communication researchers say even about the impending era of "mediocrity" - the power of mass media that do not so much reflect and interpret reality, how many are building it with their own rules and discretion. Thank you for attention.
Slide 2We all know that there is a difference in terms for people with lack of physical possibilities. Usual English term is “disabled”, which means “a person who is currently not able to do smth because of technical problem”. The other term, “invalid”, literally means, that the person is not suitable for some activity.While both of terms are correct, there is a slight difference in attitude, which you can feel in using these two terms. We cannot say that this difference is intentional, but I think that the first step to consider for fair society is to think about such people in terms of their abilities, not their validity. We can help people to become able to do something again – and they will become valid for society by themselves.Slide 3The first question asked by many people, is, unfortunately - is it an issue itself, should we ever pay any attention or money to those who has, e.g., one leg instead of two, as it should be? Well, the question leads us to the dark historic times of heathenism, when people with noneven quantity of limbs, eyes etc. considered to be marked by daemons (it`s not the co-incidence, that another word for “non-even” is “odd”, which also means “something different or out of the system, mistake”). On the other hand, there has been lack of resources, so the society of the Stone Age and a little bit afterwards could afford themselves to keep the breadwinners only.Nowadays, we can afford ourselves to be fair to those who has the lack of technical possibilities. Even if we do not consider the equality of people because of the unique characters, and talking about benefits only – we should not forget about those, who becomes disable because of their help to society (loie War veterans), or about great historical examples.The historical examples, when disabled doesn’t mean invalid:Slide 4Disability as the social issue, which should be addressed by government, non-government organizations and individual citizen and local communities in order to provide fait treatment and good social integration.
It involves games and sports such as wrestling along with a chance to learn more about the folklore of this ethnic group. The annual Tabyk International Ethnic Music Festival which brings musicians and singers from all over the world. The local contribution to the festival includes toyoh improvised epic singing and ancient Shaman rituals. The Ice-carving Festival that takes place in March each year in which sculptors create works of art from ice. The event attracts visitors from as far afield as Argentina, Korea, Japan, Italy, and Germany. The International Sports Games, ‘Children of Asia’, which takes place in the Republic every four years. These games have been labelled the Children’s Olympics, and they last took place in 2000. The event combines sports competitions with cultural events. Natural history vacationsA republic with such a diverse and rich nature has potential for adventurous natural history tourism. It is particularly suitable for holidays for those interested in: Birds, as the territory has 285 indigenous bird species and wetlands which are the focus for the migration of thousands of geese and ducksFlora given that Sakha-Yakutia has more than 3,000 species of flora including no fewer than 510 types of mushrooms and 550 species of lichenAnimals which roam freely, including brown bears, moose, foxes, wolves, polar bears, and various breeds of deer and sables. There is already some commercialisation of this sector. In 2001, for example, a locally based tour operator was offering a bird-watching holiday to the delta of the Lena river in the Arctic region. It is not only today's natural history that brings people to the region. Tours are also offered to see the remains of the wildlife of yesteryear, most notably woolly mammoths, on what is called the Mammoth Hill expedition. Hunting is a way of life for the indigenous peoples such as the Yakuts and the Evenks, but it is now a major attraction too for both Russian and foreign tourists, in spite of the controversy surrounding hunting. Hunting tourism is more highly marketed than any form of tourism in the republic.
Межкультурная коммуникация – это форма общения, которая направлена на обмен информацией между различными культурами и социальными группами. Этот термин используется для описания широкого спектра коммуникационных процессов и трудностей, которые, несомненно, возникают в пределах организации или в рамках социального окружения и среды, которые состоят из отдельных лиц разного религиозного, социального, этнического и образовательного происхождения. Важность успеха овладения навыками межкультурной коммуникации в современном мире растет с каждым днем. Межкультурная коммуникация открыла новые горизонты для бизнеса и культуры, науки и техники. В последние несколько лет межкультурная коммуникация помогает фирмам избежать конфликта, предотвратить недоразумения, и вызвать уважение; она помогает всем народам и странам объединиться и взаимодействовать.1. Intercultural communication is a form of communication that aims to share information across different cultures and social groups. Межкультурная коммуникация – это форма общения, которая направлена на обмен информацией между различными культурами и социальными группами. – Present Indefinite Active – настоящее простое время в действительном залоге, действие происходит постоянно, регулярно, обычно; констатация факта.2. The importance of success in cross-cultural communication in the modern world is growing every day. Важность успеха овладения навыками межкультурной коммуникации в современном мире растет с каждым днем. – Present Continuous Active – данное время используется в данном предложении для выражения изменяющихся или развивающихся действий и ситуаций. Использовано обстоятельство времени every day.3. It has opened new horizons for businesses and cultures, for science and technology. Межкультурная коммуникация открыла новые горизонты для бизнеса и культуры, науки и техники. – Present Perfect Active – описание событий, которые произошли совсем недавно и значимы для момента речи (результат в настоящем).
3. In the center of events in the book is a shepherd, Santiago, who lives in Andalusia. Santiago was an ordinary shepherd, whose desires were very modest. All, that he needed in life, was free will for him, a small amount of wine and an interesting a book that he could carry in his bag. Once he saw a dream that beckoned him to go to the Egyptian pyramids, to find the treasure of unimaginable value. At the request of Santiago a Gypsy told his dream in exchange for one-tenth of a found treasure in the future. In the dream Santiago were predicted journey in search of treasures that are hidden in the basement of the Egyptian pyramids. After meeting with the Gypsy Santiago meets an old Melchizadek, king of Salem, who persuades him to go to Egypt and gives two stones, which in the future will help to find answers in difficult situations instead of one-tenth of his cattle. Santiago sells his sheep and goes to Africa. He loses all his money. Becomes assistant crystal and the money goes to the pyramids. In the desert Santiago meets English traveler, who tells him about the secrets of alchemy, and is known locally for the alchemist. Then finds the Alchemist in the oasis of El Fayoum. Even while searching for the Alchemist at the well Santiago met a young girl named Fatima. Santiago stasis realized it narrowed it. The next day Santiago was waiting for her near the well, and when she did, immediately offered her to become his wife. The alchemist teaches him to know the «soul of the world», talks about Alchemy and helps to follow the path of His Destiny. Santiago learns to listen to themselves, to their own desires, thoughts, but most importantly he learns to hear his heart. He falls in love with Fatima. Finds treasures in Egypt, and in his homeland of Spain. And through all the trials that fate could deal him. In the epilogue of the book, Santiago returned to Spain and found under the arches of the ruined Church, the one in which he had a dream, a chest full of treasures. He thought about the alchemist, of the Gypsy, which was a tenth of found treasures, and the girl who waited for him in the desert, Fatima. He was happy and ready to go to Fatima.